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EDC at Concordia University – Montreal, Canada

EDC at Concordia University



Please find below the recording of the EDC Graduation Call of the Class of 2019. Congratulations Jennifer, Nikki, Alisa, Megan, Juliette and Natalie!

EDC Class of Montreal 2019 Graduation Call from Ruud Janssen on Vimeo.

Congratulations Jennifer, Nikki, Alisa, Megan, Juliette and Natalie!

You are now:

Please find below the recording of the first post EDC zoom call with the combined classes of Montreal and Amsterdam 2019:

Thank you for your enthusiasm and energy at the EDC class of 2019 in Montréal.

It was a delight to meet you all in person and spend quality time together.

Have you answered this 1 important question we would like to ask? This is critical to know what you thought about the EDC program. Thank you for answering it now that the memory is still fresh.

As a next trigger to recall your experience,  scroll back through time with the photos and videos of the Experience Journey embedded below (Click on photos to see slideshow). A visual recap of the EDC program you went through in August 2019.

Check the full set of photos and videos available here:

We have planned Coaching Calls on:

13 September 2019, 5:00 – 6:00pm CEST

13 November 2019 (time to be added)


Welcome to the EDC programme,

We are so delighted you registered and can’t wait to welcome you in Montréal to Concordia University 16 August 2019. This page will be the microsite for this program and is being updated at regular intervals as the program progresses.

We will be inviting the participants for a pre-EDC online call as a first orientation and to speak with you about “what to prepare”.

Get to know you – Zoom Call Details

Topic: EDC Montreal Zoom call – “EDC Orientation & Get to Know each other call”
Time: Aug 8, 2019 11:00AM EDT  Montreal  Time / 5:00 PM Amsterdam CEST time

If you missed the call or want to review it the recording of this session to meet your fellow participants see the video recording below:

To stay in touch in the next weeks and months we will create a dedicated EDC Montreal 2019 Whatsapp group. We will share the QR code for the Whatsapp group during our pre-EDC call. The other option is to reach out to us at to get the invite link for the EDC Montreal WhatsApp Group.

Below a snippet of the questions we typically ask participants to consider prior to participating when they get onsite. You have some time to think about this as you travel to Montréal and we ask you to please prepare your answers for the introduction session on the first day on 16 Aug:

  1. What you are working on these days? (Briefly describe your current job or projects)
  2. Why have you decided to join the EDC program? (Please be brief and informative)
  3. After obtained your EDC, what would be your ideal outcome one year from now? (In an ideal world, when I am a CED-Certified Event Designer I will have achieved ____)
  4. What Event Design Project would you like to work on for EDC? (please prepare a 2 minute pitch of the project you would like to design for EDC)
  5. Is there anything else we should know about your coming to EDC?

We would be delighted if you would create and bring your “Experience Journey” to EDC for this program. (we leave it upto you and your creative mind to present that in an original way to your fellow participants.

If you haven’t already gotten your hands on a copy of the Event Design Handbook we suggest you read the first 100 pages (for free) or order your copy which will come in handy in your future life as an Event Designer.

On 16 Aug 2019 we will meetup at 08:30 (AM) where we will have a continental breakfast ready for you and we will start the EDC program at 09:00 (AM) sharp.

For lunch breaks (12:30 – 13:30) we will go to different lunch spots on the campus to give you a flavour of Montréal.

EDC Classes run daily from 09:00 to 17:00 on Saturday 17 and Sunday 18 Aug 2019.

The evening time is at your leisure and if you like we can meet for an informal dinner (not part of the official program).

One small exception;  on Friday 16 Aug after class (which will end slightly earlier at 16:00) we are planning a little Montréal style surprise for everyone so plan for that program to run slightly later until about 20:00 hours.



Day 1 (August 16) : Concordia University Conference Centre (MB 9-EGF) located on the 9th floor– Sir George Williams Campus – 1450 rue Guy, Montréal QC, Canada.

Day 2-3 (August 17-18) : Concordia University 4th Space located on the main level – Sir George Williams Campus – 1400 Boul. De Maisonneuve ouest, Montréal QC, Canada

(view the google maps link by clicking here: )

Alissa will provide detailed directions to the venue for the EDC Program nearer the program dates.



Here you will find some pointers on how to make the most of your attendance at EDC: EDC How to Attend Montreal.


The EDC Program at Concordia University  

Find out who else will be at EDC and anything you need to know by exploring the recording of the pre-event video call and the EDC online collaboration Mural (available on any desktop / laptop browser).

EDC Montreal 2019 by Nico Băncilă

You will be able to edit this mural.

WIFI password

To use WIFI on campus at Concordia University, the team has created a special password for you:

Network: ConcordiaGuest

Access code: WAC-EDC19s


We look forward to welcoming you to Montréal.

Please let us know if you have any questions on, don’t hesitate to call us when you are in Montréal and have any queries.

best regards,

Alissa Hurley (+1 (613) 222-0453 FMAV for information on accommodations and Concordia University campus)

Roel Frissen (mobile = +31 655192323  )

Ruud Janssen (mobile = +41792910623 )[/vc_column_text][/vc_column][/vc_row]



Missed the Zoom call?

13 September 2018 – 10.00 AM (Montreal time) 4.00 PM (Amsterdam time) – zoom recording is now available here:

and the chatbox content :

16:00:23 From joanne.visee : Amsterdam 😀
16:00:27 From Emad : hi all,
16:00:28 From Ashley Devenney : Ashley – Calgary, Alberta, Canada
16:00:35 From Tetje : From sunny Amsterdam
16:00:37 From Emad : am in my hotel room in Brussels
16:00:41 From KAIMERI : Espoo, Finland
16:00:43 From Ingrid Rip : Normally from The Netherlands now temporary from Belgium 😉
16:00:45 From Anthony Vade : Anthony, Toronto Canada
16:00:48 From Brook Gaskamp : Ardmore, Oklahoma
16:00:54 From Tina Nicodemo : Good morning from Ottawa, Canada!
16:01:16 From Tina Nicodemo : all good
16:01:36 From jdahbi : Jessica/Joanie from MTL
16:02:43 From Nikki Sayers : Hi it’s Nikki from Toronto
16:05:22 From Ruud Janssen : Share your successes , ask your questions
16:05:39 From Ruud Janssen : we have 55 minutes left
16:06:02 From joanne.visee : About the assignment, the majority of it is clear to me. Just not really sure what guidelines there are regarding the format for the prototypes?
16:06:31 From Ingrid Rip : My professor is availalable for a few longer sessions, but other professors involved in the conference are not (they are from other uni’s and unable to join for the sessions). Can I do it with just one prof, the organiser and maybe one other person from the group?
16:07:00 From joanne.visee : And one operational questions – not having any luck with including videos on the mural – do you have any tips?
16:07:36 From Nikki Sayers : I’m sharing the event design canvas with two of our clients in California in mid-October before IMEX as part of our pilot project…super nervous any tips/strategies?
16:07:39 From Anthony Vade : The biggest challenge I have found is getting people to understand who their stakeholders are. They always focus on the ones with financial stakes. Does anyone have tips on how to get people to expand their stakeholder scope?
16:09:12 From Ashley Devenney : What would be the optimal time allocated to an EDC session and what is the bare minimum time needed to be allocated for a successful session.
16:11:47 From jdahbi : My biggest challenge was timing, we run out of time for prototyping, I allocated 4 hours in total for 2 stakeholders but it wasn’t enough. Other challenge: being a facilitator!!! it’s very hard
16:12:49 From Emad : just came out of a 3 days sales force conference in Liège, Belgium. the team there asked for my opinion on how they handled the event and what feedback I would give, I started then talking to the about the canvas and explaining the design process and they were kind of blown away, asked me to share it with them, which I promised to do and explain forfuture event designs 🙂
16:26:44 From Ruud Janssen : great keep your questions & also answers/suggestion to the questions coming.
16:31:33 From Nikki Sayers : Yea to IMEX I’m going 🙂
16:31:50 From KAIMERI : sorry, changing a device – I can hear you but cannot share my pic anymore.
16:35:30 From Kim Demail : Where are all the videos of our class in Adam located. It would be good to look at them before a real session
16:47:32 From Caitlin : I haven’t done anything yet (!) but will be scheduling my group this month as we start the planning
16:48:41 From Emad : have a problem with Mural access, can I have the link again?
16:51:50 From Ruud Janssen : Sure Emad Happy to reach out to you after the call to set you up
16:53:12 From Tina Nicodemo : thanks!
16:53:59 From Drew Holmgreen : JAZZ HANDS!
16:54:26 From Emad : crime scene
16:55:58 From Rachel_Ramos : my teacher is already thinking I am crazy!! kk
16:56:21 From Rachel_Ramos : That is what I said!
16:56:34 From Ingrid Rip : our BHAG: design crazy events
16:56:58 From Nikki Sayers : what’s the best way to get the facilitator kit =
16:59:24 From Kim Demail : Great idea !!
17:00:20 From Tina Nicodemo : Awesome!
17:00:49 From Tina Nicodemo : Thank you!

12 October 2018 – 11.00 AM (Montreal time) 5.00 PM (Amsterdam time) – Recording

30 November 2018 - 11.00 AM (Montreal time) 5.00 PM (Amsterdam time) – Recording

Speak soon,

Alissa, Marie-France, Roel & Ruud


The final submission =

Remember submission deadline for your Event Design projects is 20 Jan 2020 latest and we will review all Event Design project in the last 2 weeks of January 2020.

In order for us to be able to approve your Event Design Project and award the Certificate of Achievement and your CED – Certified Event Designer designation we need to see:
1) You have worked with a team using the Event Design using the #EventCanvas methodology
2) Analysed at least 2 stakeholders perspectives
3)Created a narrative of the event design demonstrating you understand the 14 building blocks and how the event will create value for at least 2 stakeholders + clear articulation of their behaviour change from entering to exiting the event.

It’s all about demonstrating your application of learning. So photos/videos/timelapses are nice, postits are usually a good ideas, and drawings make us happy 😉

We have selected 6 Feb 2019 for the graduation date zoom call. Below is the recording of the graduation call of the EDC @Concordia Montreal 2018 class: