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EDC at San Diego State University – San Diego, CA, USA

Dear EDC SDSU 2020 participants,

Thank you for participating in our EDC program in San Diego.


Congratulations to our EDC SDSU Graduates (08 July 2020):

Nick Bonora, CED

Leticia Halchuk, CED

Naomi Love, CED

Elizabeth McKenna, CED

Katie Riggs, CED


Ready to submit your EDC project for review?
Please do so here.

Please find the photos of the program using the following link:

Please find the recording of our 8 July 2020 graduation call here:


Please find the recording of the 3rd post-program coaching call, 11 March 2020 below:


The submission date for your project is 29 June 2020 EOB


To get to know each other and talk about “what to prepare” we had a get to know you call on zoom on Friday 3 Jan 2020 – For your convenience, please find a recording of this call below:

To stay in touch in the next weeks and months we have created a Whatsapp group. If you haven’t joined the group yet, reach out to Roel Frissen by email (roel{at} and he will send you an invite.

Below a snippet of the questions we typically ask participants to consider prior to participating when they get onsite. You have some time to think about this as you travel to San Diego and we ask you to please prepare your answers for the introduction session on the first day :

  1. What you are working on these days? (Briefly describe your current job or projects)
  2. Why have you decided to join the EDC program? (Please be brief and informative)
  3. After obtained your EDC, what would be your ideal outcome one year from now? ((In an ideal world, when I am a CED-Certified Event Designer I will have achieved ____)
  4. What Event Design Project would you like to work on for EDC? (please prepare a 2 minute pitch of the project you would like to design for EDC)
  5. Is there anything else we should know about your coming to EDC?

We would be delighted if you would create and bring your “Experience Journey” to EDC for this program. We leave it up to you (and your creative mind) to present that in an original way to your fellow participants.

Suggested Pre-reading 

If you haven’t already gotten your hands on a copy of the Event Design Handbook we suggest you get one. You can get started reading the first 100 pages (for free) whilst you wait for the full Event Design Handbook 204 page copy (Link for AMAZON or Bookdepository online bookstore) arrives in your mailbox. It will certainly come in handy in your future life as an Event Designer.

EDC Onsite – Where & When

On Thursday 9 January 2020 we will meetup at 09:00 (AM) sharp at SDSU Scripps Cottage on the San Diego State University Campus.

For lunch breaks (12:00 – 13:15) we will go to different lunch spots on the SDSU campus to give you a flavour of SDSU. (see the map below for more details).

EDC Classes run from 09:00 to 17:00 on Thursday, Friday and Saturday. The evening time is at your leisure and if you like we can meetup for an informal dinner (not part of the official program). On Thursday 9 January after class we are planning a little surprise so plan for that program to run slightly later until about 19:00 hours.


SpringHill Suites San Diego Mission Valley by Marriott

San Diego State University Group Rate Info:

Marriott hotel(s) offering your special group rate of $162 and a discounted parking of $12 per night. They offer a complimentary hot breakfast buffet each morning, as well as complimentary wi-fi throughout the hotel,

SpringHill Suites San Diego Mission Valley

Click HERE to book this special rate.


From the SpringHill Suites San Diego Mission Valley there is a direct Trolley  ( 4.8 miles / 23 Minutes by trolley) to the SDSU campus which conveniently leaves in front of the hotel.


Here you will find some pointers on how to make the most of your attendance at EDC: EDC How to Attend at SDSU

MAP San Diego State University  (SDSU)

Below you will find the main EDC training venue at SDSU and some of the places where we will explore on campus for lunch. The training venue will be Scripps Cottage which you can find on the map here:

If you decide to come by car to SDSU you will be needing a Parking pass for P12. Please follow the parking instructions in this PDF here and let Amy Cowden ( know so she can prepare a parking pass for you.

Find out who else will be at EDC and anything you need to know by exploring the recording of the pre-event video call and the EDC online collaboration Mural (available on any desktop / laptop browser or via the Mural app on mobile devices).

EDC SDSU 2020 9-11 Jan 2020 by Event Design Collective

We look forward to welcoming you to San Diego. Please let us know if you have any questions on, don’t hesitate to call us when you are in San Diego and have any queries.

best regards,

Amy Cowden ( SDSU for information on accommodations and SDSU campus)

Roel Frissen (mobile = +31 655192323  )

Ruud Janssen (mobile = +41792910623 )


Gallery slideGallery slide


The first coaching call will be held on: January 2020
The second coaching call will be held on: March 2020
The third coaching call will be held on: April 2020
Graduation call will be held on:

Remember submission deadline for your Event Design projects is  July 2020 latest and we will review all remaining project in the first week of July 2020.
In order for us to be able to approve your Event Design Project and award the Certificate of Achievement and your CED – Certified Event Designer designation we need to see:
    1. You have worked with a team using the Event Design using the #EventCanvas methodology
    1. Analysed at least 2 stakeholders perspectives
  1. Created a narrative of the event design demonstrating you understand the 14 building blocks and how the event will create value for at least 2 stakeholders + clear articulation of their behaviour change from entering to exiting the event.
It’s all about demonstrating your application of learning. So photos/videos/timelapses are nice, postits are usually a good ides, (sugar bags like in the image above are sweet) and drawings make us happy 😉
Then please secure in your agenda’s the CED – Certified Event Designer graduation zoom ceremony in (exact date to be advised) July 2020 at 09:00 PDT (18:00 CEST) and we trust you will all make an effort to clear you schedules for 30 minutes to allow us to celebrate this joyous moment with you all.

Below are the Zoom call videos of the 2019 attendees’ journey.

Here is the full EDC at SDSU 2019 photo and video set for you + feel free to upload your photos and videos there too:

Graduation call 4 =  Wed 10 July 2019 9:00 AM Pacific Time (US and Canada)

Here is the recap of day 1 in a 10 in video for your review:
And the Photostream:
EDC at SDSU 2019

Zoom Coaching Call 24 May 2019 Recording
Zoom Coaching Call 1 call 22 Feb 2019 Recording & Chatbox notes (everything except the 7 break out room sessions which you may have missed) :


Zoom call 25 Jan 2019 Recording & Chatbox notes:
To get to know each other, we’ve had a get to know you call on zoom on Friday 4 Jan 2019 – Event Design Certificate EDC @SDSU pre-program where we first got to  know each other on Zoom session 9:00 AM PST / 18:00 CET.
If you missed the zoom pre-call, no worries, you can find the recording below to meet your fellow EDC participants.

Topic: EDC @SDSU2019 Fri 4 Jan 2019 9AM PT 17:00 CET / – Get to Know the Participants Zoom call with trainers Roel Frissen & Ruud Janssen
Time: Jan 4, 2019 9:00 AM Pacific Time (US and Canada)