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EDC at University of Amsterdam


EDC at University of Amsterdam

In case you asked for an extension and you’re ow ready to submit your EDC project, please do so here.

Congratulations to the our newest CEDers. The graduation call below.

Please find below the recording of the first post EDC zoom call with the combined classes of Montreal and Amsterdam 2019:

Thank you for your enthusiasm and energy at the EDC class of 2019 in Amsterdam.

It was a delight to meet you all in person and spend quality time together.

Have you answered this 1 important question we would like to ask? This is critical to know what you thought about the EDC program. Thank you for answering it now that the memory is still fresh.

You can find the full photo and videos of this program here:

We had scheduled Coaching Calls on the following dates and time:

13 September 2019, 5:00 – 6:00pm CEST

13 November 2019 (time to be added)

Welcome to the EDC programme!

We are so delighted we were part of the EDC programme taking place at the University of Amsterdam, in the Netherlands.
The participants were invited for a pre-EDC online call as a first orientation and to speak with you about “what to prepare”. This call was held on Thursday 22 August 2019 at 11:00 – 12:00 CEST. If you missed it, find the recording below.

Below a snippet of the questions we typically ask participants to consider prior to participating. Thank you for preparing answers to the following questions.

Please prepare your answers for the introduction session on the first day:

  1. What you are working on these days? (Briefly describe your current job or projects)
  2. Why have you decided to join the EDC program? (Please be brief and informative)
  3. After obtained your EDC, what would be your ideal outcome one year from now? (In an ideal world, when I am a CED-Certified Event Designer I will have achieved ____)
  4. What Event Design Project would you like to work on for EDC? (please prepare a 2 minute pitch of the project you would like to design for EDC)
  5. Is there anything else we should know about your coming to EDC?

We would be delighted if you would create and bring your “Experience Journey” to EDC for this program. (we leave it unto your creative mind to present that in an original way to your fellow participants).

If you haven’t already gotten your hands on a copy of the Event Design Handbook we suggest you read the first 100 pages (for free) or order your copy which will come in handy in your future life as an Event Designer.

On Thursday 29 August we will meetup at 09:00 (AM) sharp at “Cafe de Krater” located at Roetersstraat 13, 1018 WB Amsterdam. This coffee cafe is part of the University of Amsterdam Roeterseiland Campus. From there we will go to the room where the EDC programme will be held. For lunch breaks (12:00 – 13:15) we will go into town to different lunch spots to give you a flavour of  Amsterdam. (see the map below for more details).

EDC Classes run from 09:00 to 17:00 on Thursday, Friday and Saturday. The evening time is at your leisure and if you like we can meetup for an informal dinner (not part of the official program). On Thursday after class we are planning a little surprise so plan for that program to run slightly later until about 19:00 hours.


Please send us a quick email if you would like to obtain the link to the WhatsApp group for EDC Amsterdam 2019.


To access the WIFI on the campus of University of Amsterdam simply connect to the “UvA Open Wifi” signal. No password is required.


Want to complete the Student Experience? Some of us are staying at “The Student Hotel” which is very close to the Roeterseiland Venue and . This is the flagship hotel for “The Student Hotel” concept and is located on Wibautstraat, aka Knowledge Mile, the social, creative and entrepreneurial hub of the city. The building is the former printing press facilities of Het Parool and Trouw newspapers, in a space that has since been obsessively re-designed as a giant playground for travellers, mobile professionals, creative nomads, students and local change-makers. Plus you can conveniently rent a bike right from your hotel.


Some pointers on how to attend the EDC: EDC How to Attend at UvA


Below you will find the main EDC training venue at the University of Amsterdam and some of the places where we will explore into town for lunch.

Find out who else will be at EDC and anything you need to know by exploring the recording of the pre-event video call and the EDC online collaboration Mural.

EDC Amsterdam 2019 by Nico Băncilă

You will enter this mural in View Only mode.

We look forward to welcoming you to the University of Amsterdam. Please let us know if you have any questions on, don’t hesitate to call us when you are in Amsterdam and have any queries.

best regards,

Ruud Janssen (mobile = +41792910623 )  & Roel Frissen (mobile = +31 655192323  )


Need more information on Amsterdam public transport and things to do before and after EDC? Check out this link:

Thinking of biking in Amsterdam or simply want a pre-taste of Dutch humour? Check out the video below:

Coaching calls

Dates to be announced

Coaching call 1 = October

Coaching Call 2 = November


Please find the recording of the Orientation Call below (PASSWORD=EDCAMS):

Thank you for your enthusiasm and energy at the EDC class of 2018 in Amsterdam.

It was a delight to meet you all in person and spend quality time together.


You can find the recording of the past calls below:
13 September 4 PM CET  (Amsterdam Time)- First successes and Q&A

12 October – 9 AM CET  (Amsterdam Time) – Coaching call 1 -

30 November 9 AM CET  (Amsterdam Time) - Coaching call 2 –

The final submission =

Remember submission deadline for your Event Design projects is 15 Jan 2019 latest and we will review all Event Design project in the last 2 weeks of January 2019.

In order for us to be able to approve your Event Design Project and award the Certificate of Achievement and your CED – Certified Event Designer designation we need to see:
1) You have worked with a team using the Event Design using the #EventCanvas methodology
2) Analysed at least 2 stakeholders perspectives
3)Created a narrative of the event design demonstrating you understand the 14 building blocks and how the event will create value for at least 2 stakeholders + clear articulation of their behaviour change from entering to exiting the event.

It’s all about demonstrating your application of learning. So photos/videos/timelapses are nice, postits are usually a good ideas, and drawings make us happy 😉


Ready for the CED – Online graduation call?

Ruud Janssen is inviting you to a scheduled Zoom meeting.

Topic: EDC – CED – online graduation Zoom celebration 16 Feb 16:00 CET / 10:00 AM Eastern Toronto time
Time: Feb 16, 2018 4:00 PM Zurich

If you haven’t already done so, don’t forget to submit your EDC project for our review latest 2 Feb 2018 18:00 CET.

This will give us a good 14 days to review and get back to you for this final CED graduation celebration. If you feel you are ready to become a CED, take out your party hats, toga’s, orange juice, tomatoe juice, virgin or Ceasar’s, bloody Marry’s, Prosecco’s or other party beverage and see you online for a festive celebration on Zoom with your fellow EDC classmates from University of Amsterdam and Ryerson Toronto of Aug 2017.

Then please secure in your agenda’s the CED – Certified Event Designer graduation zoom ceremony which will be planned in Feb 2018 and we trust you will all make an effort to clear you schedules for 30 minutes to allow us to celebrate this joyous moment with you all.


Below is the recording of the graduation call of the EDC @UvA Amsterdam 2018 class: