Strategic Recommendation

Approve and execute ESPÍRITU LIBRE: The Launch-Bet Arena as a “last chance” internal turnaround mechanism that converts scepticism into public 90-day commitments and launches a 90-day execution system led by the Global Marketing Director.

• Public dated launch bets per market
• Bet registry (178/178) + public scoreboard (weekly)
• Blocker escalation with SLA
• Bi-weekly proof rooms; 90-day cadence owned by GMD

Risk Analysis (with Mitigations)

• Commitment theatre: dated bets + public scoreboard + weekly governance.
• Fear of public failure: minimum viable bet tiers + compadre pairing.
• Operational blockers: blocker desk + SLA + pre-collected constraints intake.
• Turnover goal controllability: treat as stretch; track leading indicators (markets live, listings, activations, sell-in).
• Abstract distinctiveness: mandatory 60-sec recorded pitch + one-sentence local edge.

Trade-offs

• Choose action conversion + proof system over perfect brand theory.
• Choose public accountability over comfort.
• Choose single-day ignition + 90-day cadence over multi-day conference.

Decision Note (Board Minutes)

Decision requested: Approve Prototype 1 execution within €150k near Amsterdam HQ (co-located).

Conditions of success:

• 178/178 dated bets signed and logged
• Weekly public scoreboard led by GMD
• Blocker SLA operational and reported
• +10 verified markets live in 90 days (leading indicators tracked)