The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals – and change your organization.
The Event Canvas is a tool that validates the way in which we think about our users – but compartmentalizes the nuances we may gloss over. I’m so excited to facilitate the process for other internal teams, as they think through the experiences they provide for their clients. It’s sure to win them over, as they’ll be a part of the experience and we’ll have their buy-in along the way.
The Event Canvas is a comprehensive, step-by-step process that leads you through event design wearing “stakeholder lens”, so each decision reflects multiple views points resulting in desired outcomes.
It’s very empowering to see how the team brings out all the dimensions and adds value to innovating our events using the event canvas. There is no cutting corners, spending the right amount of time on event design is what needs to be done to get the job done right.
This book shows you the why, how, and what of event design with the help of real world application and case studies that exhibit effective event design. It will change the way you think about how events change the world you live in.Download Now