When you lead an organisations’ change, you realize that events can be a strong agent of change.
The financial, organisational and risk implication for the organization means that owning the event can be a daunting prospect.
Being the Event Owner puts you at the core of these decisions. Their success can make or break your reputation and that or your organization and brand.
THE VALUE OF DESIGN
The Event Canvas Methodology is equally for those who are not directly responsible for design, but are stakeholders in an event or series of events. It will first introduce the extraordinary value of design and help you understand what all designers are so obsessed about when suggesting event design.
DESIGN FOR CHANGE
By following a structured process, and not just skipping to the final step of producing an event based on the first rough sketch, you will produce more effective events; reduce risk in the results; find a structured method that can be applied at any time, looking forward and looking back, allowing you to create and analyze patterns in your history. You can design for change, and create a team that is user-centric, meaning they are sensitive to context, fluid, and responsive to change.