Overarching Aim

Turn Sol Cerveza into a credible, locally-owned growth bet by converting scepticism into entrepreneurial launches, achieving +10 new markets in 90 days and enabling a path to doubling worldwide turnover.

Stakeholder Longlist (v1)

• Local Marketing Managers (178)
• Regional Marketing Directors / Leadership
• OpCo MDs / GMs
• Local Commercial / Sales Directors
• Global Marketing Director (Event Owner)
• Global Sol Brand Team; Local Brand Teams / ABMs
• Trade/Shopper Marketing; Insights/Research
• Supply Chain / Demand Planning; Finance / Controllers
• Legal / Compliance; Procurement / Agency Management
• Agencies; HR / Internal Comms; other brand teams

Power × Interest Mapping (v1)

Top Stakeholders to Delight (v1)

1. Local Marketing Managers (178)
2. Regional Marketing Directors / Leadership
3. OpCo MDs / GMs
4. Local Commercial/Sales Directors
5. Global Marketing Director (Event Owner)

Note: Stage 5 later narrowed Stage 6 focus to 2 stakeholders.