Insights - Event Design Collective

6 Stakeholder analysis – Ondernemers Impactfest

ImpactFest Den Haag — 2035 | Fase 6 (Ondernemers) — Printversie EventCanvas Methodology • Fase 6 ImpactFest Den Haag — 2035 Editie Fase 6: Empathy Maps + Event Canvas +...

5 Mentor Touchpoint Impactfest

ImpactFest Den Haag — 2035 | Fase 5: Mentor Touchpoint #2 EventCanvas Methodology • Mentor Touchpoint ImpactFest Den Haag — 2035 Editie Fase 5: Mentor Touchpoint #2 — Review Stakeholder...

4 Stakeholder Alignment Impactfest

ImpactFest Den Haag — 2035 | Fase 4: Stakeholder Alignment v1 EventCanvas Methodology • Stakeholder Alignment v1 ImpactFest Den Haag — 2035 Editie Fase 4: Stakeholder Alignment & “Who To...

3 Mentor Touchpoint 1 Impactfest

ImpactFest Den Haag — 2035 | Fase 3: Mentor Touchpoint #1 (Briefing Pack) EventCanvas Methodology • Mentor Touchpoint ImpactFest Den Haag — 2035 Editie Fase 3: Mentor Touchpoint #1 —...

2 Context en Doelframing Impactfest

ImpactFest Den Haag — 2035 | Fase 2: Context & Doelframing (Event Brief v1) EventCanvas Methodology • Event Brief v1 ImpactFest Den Haag — 2035 Editie Fase 2: Context &...

1 Briefing Pack Impactfest

ImpactFest Den Haag — 2035 | Fase 1: Intake & Kwalificatie EventCanvas Methodology • Projectdocument ImpactFest Den Haag — 2035 Editie Fase 1: Intake & Kwalificatie (Systeem) Project ID: IF2035-NL-HAG-20260220-01...

12 Deliverable Pack SOL Independence Day

Stage 12 — Deliverable Pack (Printable) Stage 12 — Deliverable Pack (Final) COMPLETE Project ID: HEI-SOL-LC-20260218-001 | Final Prototype: ESPÍRITU LIBRE — The Launch-Bet Arena What’s Included Final EDCo-style Case...

11 Board Ready Recommendations SOL Independence Day

Stage 11 — Board-Ready Recommendations (Printable) Stage 11 — System Recommendations (Board-Ready) APPROVED PATH Project ID: HEI-SOL-LC-20260218-001 Strategic Recommendation Approve and execute ESPÍRITU LIBRE: The Launch-Bet Arena as a “last...

10 Mentor Touchpoint 4 SOL Independence Day

Stage 10 — Mentor Touchpoint #4 (Printable) Stage 10 — Mentor Touchpoint #4 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Prototype Evaluation Report + System Recommendation v1 (Prototype 1) approved....

9 Prototype Critique SOL Independence Day

Stage 9 — Prototype Critique (Printable) Stage 9 — Prototype Critique APPROVED PATH Project ID: HEI-SOL-LC-20260218-001 Evaluation Frame 90-day success: +10 markets live; marketer engagement; turnover growth toward doubling ambition....

8 System Prototypes SOL Independence Day

Stage 8 — System Prototypes (Printable) Stage 8 — System Prototypes (3+1) APPROVED Project ID: HEI-SOL-LC-20260218-001 Prototype 1 — ESPÍRITU LIBRE: The Launch-Bet Arena Core idea: One-day arena where every...

7 Mentor Touchpoint 3 SOL Independence Day

Stage 7 — Mentor Touchpoint #3 (Printable) Stage 7 — Mentor Touchpoint #3 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Stage 6 outputs (Empathy + Event Canvas + Delta for...

5 Mentor Touchpoint 2 SOL Independence Day

Stage 5 — Mentor Touchpoint #2 (Printable) Stage 5 — Mentor Touchpoint #2 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Stage 6 scope is narrowed to two stakeholders only. Stakeholders...

4 Stakeholder Alignment SOL Independence Day

Stage 4 — Stakeholder Alignment (Printable) Stage 4 — Stakeholder Alignment & Who To Delight APPROVED Project ID: HEI-SOL-LC-20260218-001 Overarching Aim Turn Sol Cerveza into a credible, locally-owned growth bet...

6 Empathy Event Canvas Event Delta SOL Independence Day

Stage 6 — Empathy Maps + Event Canvas + Delta (FULL) Stage 6 — Empathy Maps + Event Canvas + Delta FULL TEXT Project ID: HEI-SOL-LC-20260218-001 | Stakeholders in scope:...

3 Mentor Touchpoint 1 SOL Independence Day

Stage 3 — Mentor Touchpoint #1 (Printable) Stage 3 — Mentor Touchpoint #1 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Event Brief v1 (Stage 2) is approved to proceed. What...

2 Objective Framing SOL Independence Day

Stage 2 — Context & Objective Framing (Printable) Stage 2 — Context & Objective Framing APPROVED Project ID: HEI-SOL-LC-20260218-001 Strategic Context Sol Cerveza lacks internal credibility and perceived distinctiveness. Local...

1 Briefing Pack SOL Independence Day

Stage 1 — Entry & Qualification (Printable) Stage 1 — Entry & Qualification APPROVED Project ID: HEI-SOL-LC-20260218-001 Minimal Event Metadata Organisation: Heineken (70 countries; 178 markets served by National/Local Marketing...

7 Board Document PIC Summit 26-29

Project ID: AED-20260106-001 Stage 11 — System Recommendations (Board-Ready) Final prototype selected: P2 — Partner-Led Umbrella Week (Eindhoven PIC Week) Executive summary P2 is de beste route om kwaliteit te...

6 Prototypes PIC Summit 26-29

Project ID: AED-PIC-20260107-01 PIC Summit Europe — Next Phase (2026–2029) Designed for PhotonDelta · Fixed base: Eindhoven · Window: Oct–Nov 2026 · Quality-first growth · 80% invite-only audience Stage 12...

5 Stage 6 Outputs PIC Summit 26-29

Stage 7 — Mentor Touchpoint #3 (Review Pack) Project ID: AED-20260106-001 • PIC Summit Europe (PIC SUMMIT) • PhotonDelta • Eindhoven • Okt–Nov 2026 Scope of this pack Stage 6...

4 Event Deltas – Changes PIC Summit 26-29

Project ID: AED-20260106-001 Delta Changes — kort overzicht Entering → Exiting change per stakeholder (Stage 6 samenvatting) 1 PhotonDelta leadership (CEO/CFO) Groei vermijden → selectief schalen via umbrella week met...

3 Eventcanvasses PIC Summit 26-29

Project ID: AED-20260106-001 Stage 6 — Empathy Maps + Event Canvas + Delta (v1) PIC Summit Europe (PIC SUMMIT) • PhotonDelta • Eindhoven • Okt–Nov 2026 Stakeholders to Delight (Top...

2 Stakeholder Alignment PIC Summit 26-29

Project ID: AED-20260106-001 Stakeholder Mapping v1 — Stage 4 Power × Interest t.o.v. Overarching Aim (PIC Summit Europe 2026–2029) Overarching Aim (v1) PIC Summit Europe versnelt (2026–2029) internationale samenwerking, applicatie/OEM-pull...

1 Briefing Pack PIC Summit 26-29

Project ID: AED-20260106-001 Stage 3 — Mentor Touchpoint #1 Briefing Pack — PIC Summit Europe (PIC SUMMIT) • PhotonDelta • Eindhoven • Okt–Nov 2026 Event Brief v1 — samenvatting EventPIC...

In conversation with Sunni Brown / Sun Kagami

Meet Sunni Brown / Sun Kagami in this #DESIGNtoCHANGE conversation with Ruud Janssen.Sun is a Catalytic Author of The Doodle Revolution (https://www.penguinrandomhouse.ca/books/312838/the-doodle-revolution-by-sunni-brown/9781591847038 , https://www.youtube.com/watch?v=9K5suHjo7d0 ) , Gamestorming and more to...

Event Design Collective Enters into Multi-year Partnership with Encore for the United States

Encore Enters into Multi-year Partnership with Event Design Collective for the United States Chicago, Ill. USA / Basel, Switzerland, 14 April 2022 – Encore partners with Event Design Collective GmbH...