Prototype 1 — ESPÍRITU LIBRE: The Launch-Bet Arena

Core idea: One-day arena where every market makes a public 90-day launch bet, paired with a scoreboard and unblocker mechanism led by the Global Marketing Director.

• Public commitments (bets) + peer challenge
• Pitch certification (60-sec)
• Blocker ticket desk + SLA
• 90-day cadence (scoreboard + proof rooms)

Prototype 2 — 24-Hour Rebel Sprint: Build Your Market Hack

Core idea: Hackathon-style sprint where markets build an executable local launch hack; seed funding can be allocated to remove “no budget” excuses.

• Rapid prototyping + pitch night
• Hack library for copy/paste scaling
• 30/60/90 demo days

Prototype 3 — Adopt-a-Brand: Adoption Ceremony + Proof Trials

Core idea: Emotional adoption ritual to create ownership, followed by structured proof trials (tasks) that earn badges and status.

• Ritual pledge + identity shift
• Rotating trials (pitch, customers, activation, negotiation)
• Recognition economy (Rebel League)

Prototype 4 (Non-event) — No Intervention: Orphan Brand Drift

Core idea: Do nothing / business as usual. Behaviour does not change; scepticism entrenches; market expansion and credibility decline.