Evaluation Frame

• 90-day success: +10 markets live; marketer engagement; turnover growth toward doubling ambition.
• Deltas: LMM (commit → launch → pitch → resource) and GMD (proof governance → unblockers → 90-day cadence).

Result Summary

Prototype 1 scored highest for action conversion, measurability, and governance feasibility. It directly creates public launch bets and the 90-day system that prevents drift.

System Recommendation v1: Proceed with Prototype 1 — ESPÍRITU LIBRE: The Launch-Bet Arena.

Critical Success Condition

The event must start (not end) the 90-day sprint with: bet registry, public scoreboard, unblocker SLA, and a weekly cadence owned by the Global Marketing Director.