What’s Included

• Final EDCo-style Case Study (Prototype 1 only)
• Empathy Maps (LMM + Global Marketing Director)
• Event Canvases (LMM + Global Marketing Director)
• Delta Report (max 3 measurable deltas per stakeholder)
• Rollout Plan (budget ≤ €150k, RFP outline, high-level Gantt, KPIs, show script, risk assessment)

Case Study Summary

Core mechanic: Public commitments + social pressure + proof kits + governance.

• Every market leaves with a dated 90-day launch bet.
• Every market produces a customer-ready distinctiveness pitch.
• Global Marketing Director launches a 90-day scoreboard cadence with blocker SLA.

Delta Report (Headline)

Rollout Plan (Essentials)

Budget (≤ €150k)

• Venue + production infrastructure: €45k
• Experience design + facilitation + content: €30k
• AV/staging: €25k
• F&B (street-food energy): €18k
• Immersive set dressing: €12k
• Content capture: €8k
• Print + kits: €5k
• Bet registry + scoreboard tech: €5k
• Contingency: €2k

High-level Timeline

• T-8 to T-6 weeks: design lock + suppliers
• T-6 to T-4: invites + prework + collect blockers
• T-4 to T-2: toolkits + compadre logic
• T-2 to T-1: rehearsal + scoreboard dry run
• Event day: bets signed + cadence activated
• T+48h: bet registry published
• Weeks 1–13: weekly scoreboard + proof rooms
• Day 90: outcomes review + decision note

KPIs

• Event day: attendance ≥95%, bets signed ≥90%, pitch videos recorded ≥95%
• 2 weeks: 178 pitch videos uploaded, customer meetings scheduled, blocker tickets logged
• 90 days: ≥10 markets live; pipeline coverage; turnover trendline vs baseline