“Designing events to inspire behavior change”
– Aga Szostek and Werner Puchert speak to Ruud Janssen
What are events? What are they for? How much time do you invest in designing them comparing to the time they last? Does it make sense to spend 1% of that time to strategise what change you hope to inspire Ruud Janssen, the co-author of the Event Design Handbook, talks about behaviour change, the event design process and living in the moment.