SOL Independence Day

Stage 12 — Deliverable Pack (Printable) Stage 12 — Deliverable Pack (Final) COMPLETE Project ID: HEI-SOL-LC-20260218-001 | Final Prototype: ESPÍRITU LIBRE — The Launch-Bet Arena What’s Included Final EDCo-style Case Study (Prototype 1 only) Empathy Maps (LMM + Global Marketing Director) Event Canvases (LMM + Global Marketing Director) Delta Report (max 3 measurable deltas per…

Stage 11 — Board-Ready Recommendations (Printable) Stage 11 — System Recommendations (Board-Ready) APPROVED PATH Project ID: HEI-SOL-LC-20260218-001 Strategic Recommendation Approve and execute ESPÍRITU LIBRE: The Launch-Bet Arena as a “last chance” internal turnaround mechanism that converts scepticism into public 90-day commitments and launches a 90-day execution system led by the Global Marketing Director. Public dated…

Stage 10 — Mentor Touchpoint #4 (Printable) Stage 10 — Mentor Touchpoint #4 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Prototype Evaluation Report + System Recommendation v1 (Prototype 1) approved. What is now locked Selected direction: Prototype 1 (Launch-Bet Arena) Non-negotiables: bet registry, public scoreboard, unblocker SLA, 90-day cadence The Augmented Event Design Services are…

Stage 9 — Prototype Critique (Printable) Stage 9 — Prototype Critique APPROVED PATH Project ID: HEI-SOL-LC-20260218-001 Evaluation Frame 90-day success: +10 markets live; marketer engagement; turnover growth toward doubling ambition. Deltas: LMM (commit → launch → pitch → resource) and GMD (proof governance → unblockers → 90-day cadence). Result Summary Prototype 1 scored highest for…

Stage 8 — System Prototypes (Printable) Stage 8 — System Prototypes (3+1) APPROVED Project ID: HEI-SOL-LC-20260218-001 Prototype 1 — ESPÍRITU LIBRE: The Launch-Bet Arena Core idea: One-day arena where every market makes a public 90-day launch bet, paired with a scoreboard and unblocker mechanism led by the Global Marketing Director. Public commitments (bets) + peer…

Stage 7 — Mentor Touchpoint #3 (Printable) Stage 7 — Mentor Touchpoint #3 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Stage 6 outputs (Empathy + Event Canvas + Delta for 2 stakeholders) are approved to proceed. What is now locked Two-stakeholder focus: Local Marketing Managers + Global Marketing Director Max-3 measurable deltas per stakeholder Event…

Stage 5 — Mentor Touchpoint #2 (Printable) Stage 5 — Mentor Touchpoint #2 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Stage 6 scope is narrowed to two stakeholders only. Stakeholders in Scope for Stage 6 Local Marketing Managers (178) — primary behaviour-change target Global Marketing Director (Event Owner) — mandate + accountability + continuity Stakeholder…

Stage 4 — Stakeholder Alignment (Printable) Stage 4 — Stakeholder Alignment & Who To Delight APPROVED Project ID: HEI-SOL-LC-20260218-001 Overarching Aim Turn Sol Cerveza into a credible, locally-owned growth bet by converting scepticism into entrepreneurial launches, achieving +10 new markets in 90 days and enabling a path to doubling worldwide turnover. Stakeholder Longlist (v1) Local…

Stage 6 — Empathy Maps + Event Canvas + Delta (FULL) Stage 6 — Empathy Maps + Event Canvas + Delta FULL TEXT Project ID: HEI-SOL-LC-20260218-001 | Stakeholders in scope: Local Marketing Managers (178) + Global Marketing Director (Event Owner) 6A) Stakeholder 1 — Local Marketing Manager (LMM) Pre-Event Empathy Map (Entering) SEE A crowded…

Stage 3 — Mentor Touchpoint #1 (Printable) Stage 3 — Mentor Touchpoint #1 APPROVED Project ID: HEI-SOL-LC-20260218-001 Decision APPROVE — Event Brief v1 (Stage 2) is approved to proceed. What is now locked Success criteria and constraints for the Sol “last chance” intervention Audience (178 Local Marketing Managers) and sponsor role Behaviour-change intent (belief →…