Ruud Janssen of the Event Design Collective is having a conversation with Jayr Bass, Director AO Spine / Head of Global Networks Marketing at AO Foundation, on his views and experiences in using Event Design using the #EventCanvas with his team and how it relates to the Event Design of the Global Spine Congress since 2016 and many of the other events within AO Foundation since training and working with their teams across the globe.
They discuss how event design delivers value over time for the event owners and the organisation. How the Horizons of Change can be navigated with a common event design language in the world of evidence based science.
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