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Why + how are you “Changing the Game?” #EMEC19 #EventDesign decoded by its Change Makers

Rinse, wash, repeat. The stale formula of most events.

Well not for this one!

“We’re not here to play the game, we’re here to change it!”

-LATEST UPDATE- 1 December 2019 – European Meetings & Events Conference 2019 wins Best Event Award at the BEA Awards in Milan.

When you systematically design innovative events using the Event Canvas it pays off for Game Changing Volunteers. We’re delighted to share that #EMEC19 was awarded with 1st place in Congress/Conference at the Oscar of the events industry BEAWORLD The International Festival of Events and Live Communications in Milan.


Here is what you missed if you were not one of the 330 participants to the Game Changing European Meetings & Events Conference in Den Haag (The Hague) in the Netherlands from 9-12 February 2019:
#EMEC19 The Hague, NL

Great Event Design paired with the power of volunteerism and determination to deliver the event narrative with a slice of Dutch ingenuity has led to an event that sets a new milestone. See a glimpse of this in action in the #EMEC19 live blog .

Off course, the airport pickup was arranged so MPI Netherlands members personally drove their participants to the first venue. After the escape room opening event at the legendary Louwman Museum on Saturday evening , the Sunday morning started in a relaxed manner.  Beach jog, Yoga, City stroll and then, pick and choose from one of the 7 Experience Learning Journey. Out of the 7 options (including options for Ape Management, A Scenario Based Risk Simulation, being part of a Symphonic orchestra or exploring your bespoke DNA health & lunch) our team was enroute to Monster (literally).


We practiced what we preach and so the team at the Event Design Collective hosted Learning Journey #7 at Koppert Cress and here is a quick look at that 5 hour experience in 159 Seconds:

Next at the Fokker Terminal, we explored Design thinking through the lens of the epic Daan Roosegaarde and subsequently got Sherlocked into the venue with 30 minutes to escape through a deeply immersive extraordinary collective experience where only through an massive collaborative effort we could obtain the special QR code to open the locked hangar doors to get to the buses.

Well and that was just the beginning of a series of experiences that just sucked you into the story of what needs to be done to change the game.

How did they do that?

The team that designed and subsequently created the event took the liberty to tell you how they did that in a session recorded just for you.

It’s recapped in a post by the team here and photos of the event.

PS: Did you know how the European Meetings & Events Conference #EMEC19 was designed for Meeting Professionals International by a dedicated team of volunteers in the Netherlands using the #EventCanvas Roel Frissen facilitated the Event Design sessions, see them in action here:

See how the team reflected on the experience of designing and executing the European Meetings & Events Conference in #EMEC19 The Hague. See the conversation of the makers with participants and non-participants a month after the event.

+ the next edition #EMEC20 Event Design is already getting underway. Onsite at #EMEC19, team Event Design Collective has mapped out the timeline of past editions of #EMEC (the European Meetings & Events Conference) and as it used to be called PEC (Professional Education Conference) in a series of Event Design Sprints using the #EventCanvas.

Were you there? Or do you have questions about this Event Design using the #EventCanvas? Leave us your observation, comments or questions below this article. We’re keen to hear from you.