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BECOME A CERTIFIED TRUSTED ADVISOR

Professionals often struggle to gain early access to client decision-making, build lasting relationships, and be seen as key strategic partners. Without the right skills and credibility, it’s difficult to influence outcomes and contribute meaningfully to organizational success. The Certified Trusted Advisor (CTA) program addresses these challenges, empowering you to become a trusted, influential advisor.

WHAT IS THE TRUSTED ADVISOR PROGRAM?

Becoming a better Trusted Advisor leads to increased influence in decision-making, establishing long-term relationships, understanding of the client’s primary process, and recognition as a key player in organizational strategy, ultimately contributing to individual and organizational success. A trusted advisor can also engage in a conversation much earlier in a client’s decision-making process. Participants who complete the full journey will obtain the CTA (Certified Trusted Advisor) designation.

Successful participants are granted the Certificate in Event Design and 24 continuing education clock hours in domain G: Meeting & Event Design as defined by the Events Industry Council (EIC).

I would like to be nominated for the EDC Trusted Advisor program. Please tell me how that works.

I'D LIKE TO BE NOMINATED

Convert your nomination to the next step in your journey to become a better Trusted Advisor.

I AM NOMINATED

LEARNING OBJECTIVES

Better Conversations:
You will optimize resource allocation and value creation through improved conversational skills.
You will enhance collaborative decision-making abilities.
You will develop strategic relationship-building skills.

Better Relationships:
You will enhance collaboration and team dynamics.
You will increase adaptability and resilience in relationships.
You will gain a deeper understanding of the business behind events or clients.

Better Professional and Trusted Advisor:
You will increase their influence and impact on decision-making processes.
You will establish long-term, mutually beneficial relationships with clients or colleagues.
You will be recognized as key players in organizational strategy.

SEE WHAT YOU CAN ACHIEVE BY BECOMING A CTA - CERTIFIED TRUSTED ADVISOR

We have invested time in creating what we all crave most:  Recognition and guidance to become a Trusted Advisor.

Can you learn how to become a Certified Trusted Advisor, you ask?

Well, we have designed a special 3-step journey with our very own trusted advisors & business coaches.

1. Design to Change mastering your knowledge, skills and attitude with everything you need in your toolkit to become a Trusted Advisor

2. Conversation practice with simulations and real-world examples

3. Bespoke coaching & mentoring (optional but highly recommended) in your everyday activities to continue to strive to make you the best Certified Trusted Advisor you can become.

I'D LIKE TO START NOW

A stepped approach to better conversations, building better relationships and becoming a better professional and trusted advisor

THE TRUSTED ADVISOR PROGRAM EXPERIENCE

Step 1

ABOUT KNOWLEDGE, SKILLS AND ATTITUDE YOU NEED TO LEARN TO BECOME A BETTER TRUSTED ADVISOR

Designed to develop your potential to become twice as successful in using the Event Design using the #EventCanvas methodology and to improve your business performance.

Personal introductory call that may include an optional #DESIGNtoCHANGE podcast episode

6 hours of high level and self paced content by Paul Rulkens, Dave Bancroft- Turner, Danyelle de Jong, Dennis Luijer, Ruud Janssen and Roel Frissen.
access to program course materials + templates + Mural

Step 2

APPLY WHAT YOU HAVE LEARNED BY BUILDING YOUR BUILD HIGH PERFORMANCE ENVIRONMENT AND SIMULATING CONVERSATIONS

Designed to give you the invaluable tools and proficiency to raise your performance to the next level.

access to multiple templates to create your personal development plan
on-line environment to work on the execution of your personal development plan
eight conversation simulation exercises
optional access to our coaches (Paul Rulkens, Dave Bancroft-Turner, Danyelle de Jong, Dennis Luijer, Ruud Janssen and Roel Frissen) to help you understand more and apply better

THE EDC TRUSTED ADVISOR PROGRAM INCLUDES:

A stepped approach to better conversations, building better relationships and becoming a better professional and trusted advisor

MEET YOUR EDC TRUSTED ADVISORS PROGRAM TRAINERS AND COACHES

Paul Rulkens

Dave Bancroft Turner

Danyelle Faulkner

Dennis Luijer

Ruud Janssen

Roel Frissen

Paul Rulkens introduces the powerful and liberating concept of “Me, Inc.”: see yourself as the President of your own solo service company (inside or outside of a larger organization). This perspective enables you to create significantly more value for your organization and rapidly advance your career.

You will learn how to:

Create a strategic blueprint for your professional growth and career advancement.
Understand the five critical areas where you can enhance value creation.
Effectively increase visibility, influence, and provide assistance to key stakeholders.
Build a personal system to execute and maintain momentum in achieving your personal goals.
Avoid behaviors that mask your effectiveness and strengths as both a professional and a leader.
Focus on the only three resources that will help you maintain resilience and adaptability.

David Bancroft-Turner introduces you to the core concepts of influence and workplace politics and your role in it. Engage in real-time practical conversation exercises where you simulate buyer and gatekeeper conversations in their respective preference.

By being aware of your counterpart’s preferences and how to address them, you can create significantly more value and build trust to see at eye level with your peers.