What is the #eventcanvas?
The #eventcanvas in words:
The #eventcanvas is a strategic management template for developing new or documenting existing events and conference models.
It’s a visual chart with elements describing an event’s promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.
The Canvas helps organisations align their activities by illustrating potential trade-offs of their events. Building a thorough #eventcanvas can be achieved through a 10 step #eventcanvas methodology where the team involved in the event systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes. The methodology is sequential and makes use of a range of visual thinking techniques including Empathy Mapping (courtesy of xplane), Value Proposition Canvas (courtesy Osterwalder), event ROI methodology (courtesy Phillips ROI Methodology), the Business Model Canvas (courtesy of Osterwalder), Service Design Canvas (Stickdorn & Schneider) and Instructional Design Model (Dick & Carey).
The #eventcanvas was created by Ruud Janssen and Roel Frissen which builds on the visual framework initially proposed by Alexander Osterwalder’s Business Model Canvas based on the earlier work on Business Model Ontology. The #eventcanvas is available free download under a Creative Commons 4.0 license at www.eventmodelgeneration.com
Why an #eventcanvas?
The #eventcanvas is intended as a common visual language that can be used by the Event Owner and the Event Planner team. The canvas allows event owners to tell their event story in 60 seconds or less using a visual language.
Currently the words get in the way and there is a desire for a common language to discuss, design and prototype events in order to come up with the best possible event design by Event Teams and their stakeholders.
#EMG is an acronym for Event Model Generation. We believe the meeting profession is a serious profession, without serious tools. It is our vision to create a common language for events. Highly visual & open source.
Who created the #eventcanvas?
The #eventcanvas was created by Ruud Janssen and Roel Frissen which builds on the visual framework initially proposed by Alexander Osterwalder’s Business Model Canvas based on the earlier work on Business Model Ontology. Please note that by using the Event Canvas you agree to limit your use of the #eventcanvas under the creative commons Attribution – Non Commercial – No Derivatives 4.0 license. Please note that the use of the free Event Canvas is limited to personal, non-commercial use. For commercial use of the Event Canvas please contact us for licensing options or see the pricing options here.
Where can I download it?
You can download the #eventcanvas under the creative commons Attribution – Non Commercial – No Derivatives 4.0 license for free. We only ask you to leave your name, e-mail and city you live in to keep track of the usage and to keep you informed about new developments. Subscribe here to receive your free copy of the #EventCanvas in English, German and Mandarin.